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Thinking of boarding the start-up rollercoaster? Here are some of the most important things to remember at all times. 1.     Have a powerful Message, Vision and Mission. A “Value Proposition” through which you solve a specific customer problem that they would want to pay for. Marketing content must include the reasons for your company being in business and the challenges ...

Increasing Sales in Business When addressing the most critical challenges in business, revenue will unequivocally be among top priorities. But how often do we see the big picture? How often do we try to understand the amount of moving parts that are there in the success of a particular product or a business? Let us separate them and look at ...